Digital Content Creation & Brand Strategy
- Role: Content Creator & Brand Strategist
- Focus: Travel & Nature Media Brand (Trail Stories)
- Execution:
- Conceptualized full brand visual identity (logo, color palette, channel art).
- Structured audience-centric media strategies tailored specifically for video platforms.
- Impact: Established a clear visual identity and content roadmap optimized for digital video platforms.
Technical SEO & Website Strategy
- Role: SEO Specialist
- Focus: Website Search Performance & Site Audits
- Execution:
- Conducted comprehensive site audits covering technical parameters, site architecture, and speed.
- Researched high-intent target keywords to optimize search rankings and driving organic traffic.
